This leading developer is looking for an experienced mobile Brand Manager, to help champion the brand management and marketing of all its live projects. The right candidate will drive the development of marketing strategies for mobile games, product positioning and branding as well as monitoring their deployment on a daily basis. This person will report to the Marketing Coordinator and Marketing Director.
Creative Input and Management:
Plan and analyse content to inform, entertain and expand our reach on Social Media, advertising and other digital marketing campaigns (TV, Trailers, Digital Media, Promotions & Events, Packaging and other printed materials…)
Support Marketing Director to deliver best in class creative executions
Monitor assets’ delivery and their brand consistency with Coordinators
Work with marketing artist(s) to create assets relevant to campaigns, provided to operational marketing, PR and other internal & external groups
Master brand guidelines to ensure consistency in all deliveries
Manage tactics and propose objectives and strategies for product launches & updates
Work with multiple stakeholders to optimize plans, deliver gate documents, answer HQ requests
In specific, work closely with Design & Live Operations team to influence exciting content updates for our targets
Management of the corporate brand communication
Conduct competitive analysis, and post mortem reporting on plan execution and ASO activities
Embody best practices, keeping a keen eye on campaigns from competitors and industry trends
Perform data analysis and synthesize data, market trends and user feedback to build insightful product features
Monitor games positioning in the marketplace.
Support for Performance Marketing
Previous commercial experience in F2P or a mobile gaming studio
Bachelor’s degree in Marketing or equivalent
Experience with App Store Optimisation and User Acquisition in mobile
Keen interest in gaming, with over 4 years of knowledge within the marketing sphere especially focused on coordination of consumers, brand, social media and product management
Native level fluency in English (spoken and written) with Great verbal and written communication skills, with excellent copywriting, grammar and attention to detail.
Contribute to a positive work environment and a healthy team culture
Be a creative and innovative thinker with the ability to deliver on new ideas
Ref: 3127..We are an equal opportunities recruitment agency that values diversity and does not discriminate. We encourage clients to welcome applicants from all backgrounds